The Age of Conversation
The Age of Conversation
Trump U has done our share of book marketing but nothing compared to the two efforts I have found in the last week. Both efforts offer unique approaches to marketing books. Today is the book launch for The Age of Conversation.
What makes this marketing effort so interesting is that the whole marketing plan revolves around social media. The authors named their effort ‘The Age of Conversation Bum Rush’. The goal is to get people blogging, podcasting, twittering, digging, social book marking and emailing friends etc to help get the word out. Ultimately if this is successful people all across the web will learn about and buy the book. What makes this even more interesting (and presumably attractive for people to get involved with) is that not one individual stands to profit from the efforts. All the money from the book sales goes to charity.
So if you want to have some fun and learn about social media marketing below is a list of activities from the Age of Conversation Bum Rush blog of ways you can help the Bum Rush. If you are interested in marketing then you might want to buy the book. I joined the Bum Rush to see how effective social media can be in promoting the book. I hope to learn a thing or two that will help Trump U. utilize social media more effectively and of course I get to help a good cause while having some fun.
What You Can Do Right Now
· Buy the Book & send others to buy the book. This is the number 1 call to action, because this is where we want to see the most impact. NOTE: Please buy 1 copy at a time because Amazon counts bulk orders once, and please use this affiliate link, which will help us in tracking sales. Remember, all the proceeds from the book sales and referrals will go to charity. http://www.amazon.com/gp/product/1847992994?ie=UTF8&tag= drewmclellan-20&linkCode=as2&camp=1789&creative=9325& creativeASIN=1847992994
· Blog About It - Make sure you have a prominent link to the Amazon listing so that readers can easily purchase the book. (Remember to use the affiliate link above. All of these earnings will go to charity as well.)
· Twitter Commentary - Join Drew and I as we give a Bum Rush play-by-play on Twitter. (Follow us: @Freshpeel, @DrewMcLellan, @Servantofchaos) We also ask that everyone saying anything about the Bum Rush to use the code #AOC so that it can be picked up by Twemes.com
· Trackback or Comment on the post that I will leave here on March 29th at 12am CST, so that everyone can follow the conversation and help promote exposure on social sites (Digg, StumbleUpon, Del.icio.us, etc.)
· Digg the posts listed here & send emails and shouts to friends requesting Diggs.
· Stumble the posts listed & tell friends to do the same.
· Add your post to other social media outlets ( Technorati, Ma.gnolia, Furl, BlinkList, Newsvine, Facebook, etc.)
· Send an Old Fashioned email to your friends about the Bum Rush for AoC.
· Keep talking - Get on ooVoo, iChat, Aim, or where ever you like to talk, and start talking.
Voice Mail Marketing
I get sales calls daily for every media and marketing company imaginable. I am always amazed at how ineffective many of the sales people are when leaving messages. Most people ramble on as if I care or have time to listen to a full sales pitch on a voice message. A few just leave a name and number as if that will interest me to call them back. I know it is bad form not to return calls.
Selling over the phone and leaving someone a voice message is marketing your business. Take the same time and effort you would use to write a great direct response newspaper ad, direct mail letter or email marketing message to craft a great voice message.
Here are some points to think about if you are going to leave a sales voice mail message. Implementing some of these ideas might improve your response rate.
- Sound interested in helping me and catch my attention (think headline, subject line)
- Show some excitement about what you are offering
- Give me something of interest or a reason to call you back (think offer or hooks)
- Leave me a way to get back in touch - yes people either don’t leave a number or read it off so fast that you can barely catch the number. Would it be too much to ask for you to repeat the number if we never spoke before?
- Don’t leave me a message about how great your company is and go on and on for more then a minute
- Assume I know about my brand and company - I always laugh when people tell me about my company or repeat info from our site or marketing material
- And if you don’t get a call back it is not personal but that doesn’t mean I want you to call me every week until you catch me at my desk
I don’t mean to pick on sales people. It is a difficult job but remember your target audience has a job they need to do too. So before you leave your next voice mail message remember you are marketing yourself at the same time.
What else can sales people do to improve their sales and marketing messages when leaving a voice mail?
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July 3rd, 2008 at 7:42 pm
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